Consumers are increasingly adopting a green mindset. Natural and organic ingredients in all product categories are becoming more popular for their positive impacts on health and the environment. The beauty industry is responding to consumers by consuming eco-friendly packaging and products a reality for those who love their beauty products but also love the earth.
USING RECYCLED PACKAGING
Is reusable bags something that all eco-friendly shoppers and beyond take with them when they go shopping, but you think about already in reusable bottles? More and more companies are employing creative ways to use recycled bottles and packaging for their beauty products.
ADOPTING THE ORGANIC AND SUSTAINABLE MOVEMENT
All women want only the best ingredients to keep their skin, hair and face looking amazing. All this away from strong chemicals and toxins. The organic market grew 20% in 2014 alone, and more consumers are buying organic products. Physical beauty products are free of harmful chemicals, making them safer for the environment and the workers who make them.
USING RENEWABLE ENERGY
More beauty brands are taking a healthier and greener approach not only to their products, but also to their manufacturing. Many brands that have adopted natural ingredients also manufacture their products with renewable energy sources through wind power plants.