Nowadays, online shopping has increased due to the Covid-19 pandemic. Despite the current reopening of commercial spaces, consumers realize that they should change habits not only to facilitate purchasing processes and revolutionize the market, but also to contribute to environmental sustainability.
What is ecommerce?
E-commerce is the activity of buying or selling goods or services online through electronic data and is carried out by specific online buying and selling platforms, such as Shopify, Magento, BigCommerce, among other platforms that are constantly emerging. These pre-built platforms make it easier for retailers to get started with their own online stores.
What is na online Marketplace?
Online market activity is carried out on a third-party platform such as Amazon, eBay, Walmart or Etsy. It's an alternative way to participate in this traditional “e-commerce” environment without your own website as a marketplace. You are still selling your own products or services, but you are part of a larger shopping ecosystem owned and operated by the big seller.
Benefits of an online Marketplace
As ecommerce solutions aren't for everyone, and third-party market giants like Amazon, Walmart and eBay embody an ease of setup and brand recognition they've built into the world of online sales. Learn more about what these market solutions bring to small business sellers.
1. It’s easy to start right away
Do you have something to sell but don't want to build your own website? Online markets are a solution. These markets are designed to be easy to use. You can set up a store in minutes and get all the benefits of payment processing, advertising, and even distribution and shipping channels in a fraction of the time it takes to receive and register.
2. No tech experience or marketing resources required
If you´re family with social media platforms, you´ll have what it takes to list products or services and set up your accounts receivable information. Everything from marketing to costumer service resolutions is handled on the same platform through a single dashboard.
3. No site or server maintenance is necessary
Marketplaces are better protected from hacks or outages, and you can be assured that your store will be online when your customers need to shop. You also won´t have to update your WordPress plugins or deal with server maintenance. All of this behind the scenes, which is a great differentiator in the market.
4. You get access to a large customer base
One of the first sites where people think about shopping online is Amazon, for example. The visibility of a Marketplace is always important, as it takes a ride to improveits brand and attract customers.
5. There is existing brand familiarity
Again, familiarity with the brand is a great privilege for companies. As in the example above, people are already familiar with major retailers and what they represent. If your company is aligned with these values and you wnat to market your business within the same customer base, you can do this much more easily, without spending a lot of money to get people to hear about you. Even an entirely new company with no recognizable name or logo can become known by association.