What does it mean to be sustainable?
Sustainability is perhaps the biggest buzzword of the modern age. The virality of this concept can, often, make people not so devoted to the cause think it's just like any other trend. However, one cannot simply just think like this. Why?
Global warming is not just another trend, it's a very real problem that doesn't affect people's consumption habits in a purely aesthetic way. It will change society forever, transform all industries and lifestyles. So what is it changing to?
- A Healthier Soil
Intensive farming, overuse of pesticides, monoculturing, lack of advanced equipment are all endemics in their own right that are very prevalent all around the globe, especially in the global south. Even in Europe and North America certain practices could spell doom to the viability of soil. Fortunately, there are solutions! A combination of conventional and organic farming, seasonal food consumption, advanced farming techniques among other things are great not only to the future of our planet but also to the health of all us;
- Higher Production Standards
The carbon-footprint of all industries (the impact of greenhouse gas emissions that a factory emits), dumping of waste on natural landscapes, among many other issues are all problems that most conventional 2nd sector industries make. To make up for this damage, focusing on the elimination of planned obsolescence; the adoption of new production methods such as up-cycling, vegan production and slow-design; the usage of quality and sustainably extracted raw materials and the design of products with a focus not only on ROI but also on the needs of the consumer and the planet are ways of improving sustainability;
- Better Working Conditions and Labor Rights
Helping the environment also encompasses the reality of those living in it. Shielding employees from poverty and inspiring others to do the same translates into a healthier environment for all;
- More Efficient Distribution Channels
Suppliers, retail and consumer markets are more interconnected and aware of each other's trends and practices thanks not only to the constant flow of information (thanks to the internet) but also to the speed and efficiency of the links between these parties: the distribution channels. These also cause a huge burden on the environment, as "more than 90 percent of the damage caused to the environment by CPG [Consumer Packaged Goods] companies comes from the supply chain, including 80 percent of greenhouse gas emissions.” This problem affects all supply chains, and as such the electrification of the auto industry, combined with a transition from fossil fuel to renewable energy production are necessary measures to ensure a greener future for all.
- Better Informed Consumer
Consumers everywhere are no longer the consumerist zombies once thought of. People have available to them and put use to tools that allow a deeper research of industry practices, so sustainable living has been more accessible than ever. As such, transparency, openness to new ideas/feedback and good truthful communication help attract an audience receptive to your cause!
All these problems seem to have very complex solutions, but the fact of the matter is that this green trend is pushing us forward, so innovation and will power is going to allow everyone to work together in accomplishing both the simple and hard tasks ahead.
