Trends in the sustainable world

We live in a world where it becomes increasingly urgent to care for environmental

preservation. The world belongs to everyone and it is for everyone, we all have equal

responsibility for it.

Sustainability has transformed the daily lives of people, but also of companies. The

creation of more conscious business models, the exemption of a greener economy and

preventing the loss of biodiversity has been the statement of many organizations.

Some trends have come to light recently, when it comes to sustainability and ethics:

-A more conscious consumer

Consumers have become more concerned with what they buy and its impact on the

planet. They worry more about their habits, both in terms of food and what they wear.

They seek to broaden their knowledge of this topic and commit to their choices in their

day-to-day lives, thus opting for more transparent brands and with this kind of value

propositions.

-Circular economy

There are more and more companies adopting circular business models and realizing the

opportunities of this choice. The use of existing products, adding value and upcycling will

be one of the trends. By transforming unused products or waste into higher quality

products, companies are extending the product's useful life.

-Zero waste

As previously mentioned, companies are committed to more sustainable models and, as

such, they are trying to reduce carbon dioxide emissions, by using packaging made of

sustainable and reusable materials and reducing waste.

-Slow fashion

The industrial sector is one of the most polluting in the world. The choice of second-hand

stores or upcycling, are some of the bets of consumers for a more conscious and

environmentally friendly consumption.

Brands are also betting more on the use of local raw materials (such as fibers and natural

dyes) and synthetic fibers from recycled plastic.

Conscious business is the future.